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Debate published in the Expansion financial newspaper on 4th April 2007, which analyses the present and future of the internationalisation of the Spanish food and drink sector. Experts and key players in the food and farming industry analysed the challenges and possibilities of the sector, all of whom indicated the strategic role of brands for competing on international markets.
The participants in the debate were: Rocío Alberdi, Deputy Director Food & Wine División of ICEX; Ángel Matamoro, Pescanova’s General Manager; Rafael del Rey, General Manager of the Spanish Wine Federation; Antoni Valls, Director of Alimentaria Barcelona; Juan Vicente Gómez Moya, General Manager of Asoliva; and Javier Faiña, International Marketing Manager for ElPozo Alimentación.
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