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Debate published by the Expansion financial newspaper on 29th May 2007, which analyses the situation and perspectives of international business in as important a sector for Spain as that of Tourism and Leisure, that includes hotel groups, tour operators, leisure firms, football clubs…
The participants in this meeting were Esteve Calzada, General Director of Marketing at FC Barcelona; Ramón Díaz Bernardo, Professor of Marketing and expert in strategic marketing at the Instituto de Empresa Business School; Eduardo Antoja, CIRSA Corporate Development Director; José Manuel Cardona, partner at Garrigues and legal expert in this sector; Javier Blanco, Marketing Manager of Paradores de Turismo; and Alfredo Fraile, Marketing Director at Interbrand.
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