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Antonio Garrigues
Business Management

This appointment is made owing to Garrigues being the most internationally-recognised jurist and for setting standards in the field of business management in his role as chairman of the Garrigues legal firm, which ranks among the leading legal services companies in Europe and among the most prestigious in the world. Antonio Garrigues has chaired the Japan-Spain Foundation Council; he is currently the chairman of the Australia-Spain Foundation Council and honorary patron of the US-Spain Foundation Council. He has advised governments such as those of the United States and Japan in their relations with Spain. He was also the chairman of the International Law Association.

Instituto Cervantes

This appointment is made owing to the Instituto Cervantes being an ambassador for a leading vehicle for communication, the Spanish language, which is studied and learned by thousands of people around the world through this institution. It has 74 centres in the major cities on six continents where it works to disseminate Spanish language and culture. It is also a meeting place for Hispanists, students and Spain enthusiasts, projecting the image of a culturally diverse, rich and attractive country.


Vicente Ferrer Foundation 
Social Action

This appointment is made owing to the Vicente Ferrer Foundation’s social action in Anantapur, Andra Pradesh, India, where it has contributed to rescue thousands of people from poverty through sustainable development, i.e. universal conservation agriculture, microloans, water provision, health care and education. The foundation has some 150,000 sponsored children in its care; it employs 1,800 people, operates five hospitals – one specialising in patients with AIDS – and more than one thousand schools, benefiting two and a half million people in more than 2,000 municipalities in the Indian state where it is based.

Inma Shara

This appointment is made because Inma Shara is one of the most outstanding representatives of the new generation of orchestra conductors in Spain. She has conducted the leading Spanish symphony orchestras, in addition to the Czech National Symphony Orchestra, the London Philharmonic Orchestra and the Royal Philharmonic Orchestra, among others.



Rafael Nadal

This appointment is made to the best Spanish tennis player of all time and one of the most distinguished Spanish sportspersons. His victory in the US Open saw him enter the annals of legend as the youngest tennis player ever to win the four Grand Slam events. His drive for betterment, his dedication, his modesty and respect for his rivals, and his sportsmanship make Nadal an icon on and off the courts, and a role model for the best values associated with sport, all the while projecting a very positive image for Spain.


Santiago Calatrava
Science and Innovation

This appointment is made to one of the world’s most renowned architects in recent years, who has won numerous international awards and acknowledgements. Calatrava’s work has meant a true architectural revolution and is distinguished by its connections with engineering. His work is to be found in a number of the world's major cities, highlights of which are the City of Arts and Sciences in Valencia, BCE Place in Toronto, the Milwaukee Art Museum and the Lyon Airport Railway Station.


Spanish National Football Team

Exceptionally, in recognition of the great international impact its success has had in raising hopes and uniting Spanish society around the Spain Brand and for its conveyance of the values of joint effort and team spirit, the jury has decided to offer extraordinary acknowledgement to the Spanish national football team by granting it the title of Spain Brand Honorary Ambassadors.

This appointment comes as the result of the promotion and projection given to the international image of Spain by its being proclaimed winners of the 2010 FIFA World Cup in South Africa, which had an unprecedented media impact and international exposure. The Spanish national football team represents the values of modesty and teamwork. The uniting of efforts for a common interest was undeniably an example for the entire world, as was the Spanish team’s internationally-admired style of play.

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