Since 1 December, the nominations period for the Fourth ESADE Brand Centre Awards has been open. As in previous editions, the Leading Brands of Spain Forum will be represented in the panel of judges by its General Manager, Mr Miguel Otero. Companies interested in qualifying for these awards must send their applications before 16.
ESADE, together with Accenture and the business daily Expansión, announced the Fourth ESADE Brand Centre Awards, which specifically acknowledge brand strategies created and/or employed in Spain, aimed at both consumers and end-users (B2C) as well as professionals and businesses (B2B) that have created value added based on tangible results.
Prizes are awarded in seven categories:
– Creating a new brand
– Internationalisation of a brand
– Business to business brand
– Corporate brand
– Repositioning a brand
– Evolution of a low-cost brand
– Long-term track record
These are the first Spanish awards focusing on efficiency and results stemming from brand strategy. The aim is not to award brands for their penetration, publicity or prestige, but rather to emphasise brand strategies that have been able to promote acceptance and preference among the target public, creating a parallel growth in the business.
These awards aim to enhance efficiency by building brands that are strong, coherent, consistent and competitive on both a national and international level, and which form a source of knowledge and learning, and create a benchmark for the business sector.
Companies interested in applying can consult the conditions and register through the official Awards website.