Skip to main content

On 23 July, the financial newspaper Expansión published a full page spread on the conclusions of the debate held earlier this month at the head offices of the Madrid Business Institute on the topic America: a challenge awaiting Spanish companies. The Expansión article focuses on the current situation and opportunities.

The main conclusion of the debate was that Spanish companies have not yet got a proper foothold in the US market – the world´s most profitable territory – which they describe as being virtually uncharted by our businesses.

The debate group included: Jesús Salazar, the Chairman of SOS-Cuetara: Felipe Aizpún, the General Manager of Caceres; Ismael Fernández, the Director of Marketing and Communication at Carrera & Carrera, Carlos Ordás, the Director of Sales and Marketing at Applus +; as well as Alfredo Fraile, Director of Interbrand Marketing, and Enrique Verdeguer, Director of Promoting Technological and Industrial Products at the Spanish Institute for Foreign Trade.

This site is registered on as a development site.