Brands news

Ana Herrera González Research & Knowledge Manager, Adigital In recent years, we have observed a growing interest in the digitalization of the economy. What was…

“90% of employees say the quality of their working environment adversely affects their attitude about their work.” Source: Gensler US Workplace Survey (2014). Soledad Berbegal,…

Joaquín Ramón López Bravo – Lawyer, Industrial Property agent, representative before the EUIPO and director of Communications at HERRERO & ASOCIADOS. The past year brought…

Patricia García-Escudero - Managing Director for the Spanish Patent and Trademark Office (OEPM) The publication of EU Directive 2015/2436 of the European Parliament and of the…

David G. Natal – Global Director of Consumer Engagement at LLORENTE & CUENCA With a citizen that evolves with increasing speed and some organisations that find…

Ignacio Ochoa – CEO of Branward There are solid, in-depth studies on the steps that need to be taken by a company and its brand…

Iván Díaz González – Strategy Director at Brand Union New machines for faster production, better professionals for greater efficiency, new spaces to grow our new production…

Carlos Pobre Menguy – Director for Overseas Trading at Crédito y Caución In recent years, hundreds of Spanish companies have started to look for new clients abroad…

Oriol Iglesias – Associate Professor at ESADE and co-author of the book “Brand Desire: How to Create Consumer Involvement and Inspiration” published by Bloomsbury The large…