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On Sunday 10th June 2007, the El País newspaper ran an extensive two-page report on the study “Evaluation of Spanish Brand Recognition: an Empirical Analysis in Spain», completed by the Carlos III University in Madrid and commissioned by the Leading Brands of Spain Forum, sponsored by the Spanish Patent and Trademark Office.

This is an initial approximation for the development of an evaluation and quantification method for the concept of renowned brands, as established under the Spanish Brand Act 2001, and its implications for brand management and strategy. This is how El País views it in this report which explains to readers the legal concept of brand recognition, including special mention of the differences that can arise in this regard from one sector to another, depending on proximity to the general public.

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